We are founders too.
We know what pressure does when no one’s watching. If you’re carrying more than you’re saying, you’re not alone here.
Rupert Lyle
VC, Angel & Founder“I’ve been a founder and I know it is the loneliest job in the world. You can’t do this alone”
“You’re brilliant at some things, but not at others. Surround yourself with people who are brilliant at the things you’re not”
Liz Villani
I’ve spent three decades in venture capital: investing in, building with, and advising founders behind closed doors.
I’ve worked with thousands of founders, and know what it takes to build a business, and raise venture capital. I also understand the emotional toll it takes on founders.
Being emotionally aware is the difference between success and failure.
Founder & Human Expert“As a founder, I’ve lived the lie that being strong means staying silent”
“I’ve sat with founders who looked in control, until they admitted they felt completely lost”
For two decades, I’ve helped people like you navigate pressure without losing themselves, working with hundreds of founders across sectors and stages through fear, fog, shame, and burnout.
I don’t offer therapy. I offer tools that turn emotion into energy and pressure into performance.
Your emotional truth is your founder superpower.
Anthony Holmes
Fractional CMO & Founder“Strategy matters. But I learned results come down to what people do under pressure. Now I build emotional honesty into every plan. It keeps teams together, clears what’s stuck, and helps good work move.”
I’m a fractional CMO who’s worked with award-winning start-ups, scale-ups, and many of the world’s biggest brands, as Partner at McCann WorldGroup.
I know success comes when teams conquer the emotional challenges, and not just the business ones.
Emotional honesty isn’t weakness, it’s what helps teams win.
